Visual Identity & Branding
StoneBloc transforms raw material into refined expression. A tactile exploration that translates mineral strength into contemporary silhouettes.
Authentic / Craftsmanship / Storytelling
The bridge between past and present, dedicated to those who value substance beyond form.
The visual mark is a synthesis of structured duality. One hemisphere represents the fluid energy of minerals, while the other captures the rugged, solid composition of stone. The overarching square shapes symbolize architectural stability.
The color strategy is rooted in organic and mineral tones. A sophisticated dialogue between deep earth pigments and fossil whites, designed to evoke a sense of timeless strength and tactile depth.
HEX #5F6E5D
HEX #4F3227
HEX #9B753D
HEX #1D1F1D
HEX #E0DACE
Header & Branding Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Chosen for its sharp, geometric, and monumental structure.
Body & Technical Font
Inter balances visual impact with impeccable readability.
Translating mineral textures into silhouette studies. This sketch explores the transition from technical structure to the final garment, focusing on the organic flow of the "Walnut Shadow" palette.
A sensory extension of the brand. Encased in a textured, stone-like structural box, the fragrance packaging explores the contrast between the cold precision of mineral shapes and the warmth of the scent within.
Crafted in heavy dark brown cotton. A tactile protector designed to age with the garment, bridging the gap between raw texture and luxury care.
Structural paper bags featuring a fabric-like finish. The design echoes the architectural lines of the collection, ensuring a consistent visual narrative.
High-waisted trousers crafted from dark chocolate wide-wale corduroy. The design explores baggy volumes while maintaining sartorial precision at the waist.
FABRIC: 100% COTTON CORDUROY
COLOR: WALNUT SHADOW
DETAIL: INTEGRATED WAIST BELT
An experiment in layering and transparency. Silk organza floats over a matte base, revealing a smoky motif inspired by the organic gills of mushrooms.
FABRIC: SILK ORGANZA / MATTE BASE
COLOR: WHITE FOSSIL / SMOKEY GREY
DETAIL: LAYERED SILHOUETTE
